Before you invest your limited resources on your channel, it is wise to ensure that you have the right mix of best-fit partners. 

Know what is really going on in your target channel

Do you really know your channel partners as well as you should in each target market?  We can help you to generate current channel research data so you can make the right decisions to maximize your success. We can help you to better understand how you are currently positioned within the local channel market vis-a-vis to your competitors. Getting up-to-date big data on your channel partners is mission critical for maximizing your channel growth and to give you a competitive advantage.

Audit your channel partners

Channel partners that are left unchecked can be a significant drain on your resources and stifle growth. How are your current partners performing for your company? Do you invest all of your resources into the current top performers and hope they stay strong? Should you recruit new partners? In which regions? Maybe cut some poor-performing resellers? Our team can survey and review your current partner base and help you analyze their needs and fit with your company. We can help you “clean up” your current partner base and get them producing more results for your company. We can help you improve and maintain your channel partner network to grow sustainable sales.

Review, fine-tune and improve your channel programs

Ineffective channel programs that are too complicated to use will impact the performance of your partners. We can help you to create very effective partner programs and implement automation tools to make them easy to manage. Ensuring that your partners understand how to best leverage your channel programs is also important. We can help you educate your partners as well as help them to properly execute. We review your current channel programs and provide you with a road map to make them work better for your company and partners. Since we have already analyzed and understand the channel programs used by hundreds of vendors, we can help you to develop a set of best-practice programs that will work for your company.