Sometimes it’s good to get an independent channel business review to help you see what you may have overlooked. Our team has been building channel partner ecosystems for vendors for 3 decades. We can help you to quickly uncover the gaps and steer you in the right direction. We can give you just the advice or we can help execute. Since the pandemic, vendors are scrambling to transition to a more effective digital-first channel development playbook. Digital is our wheelhouse so we can help you adapt and make the transition faster, easier and effectively.

Do you really know your channel partners as well as you think?

Having accurate up-to-date insights on your channel partners is mission critical for fine-tuning your programs to maximize your growth and to give you a competitive advantage. We can uncover up-to-date channel data so you can make the right decisions. Always keep a pulse on the vital signs to best nurture your channel partner ecosystem! This is more vital than ever as the channel is currently undergoing massive disruptions.

Do you have the right channel partners?

Channel partners that are left unchecked can be a significant drain on your resources and stifle growth. Do you have to be stuck in the 80/20 rule forever? Do you invest all of your resources into the current top performers and hope they stay strong? What can you do with the bottom 80%? Who will be your future champions? We can help you “clean up” your current partner base and get them to produce more results for your company. We can help you improve and maintain your channel partner ecosystem to grow sustainable sales.

Does your digital channel playbook generate the desired behaviours from partners?

Out-dated, ineffective channel programs that are too complicated will impact the performance of your partners. Many vendors are already transitioning away from the traditional channel programs because the new channel partner community is made up of vastly different players with different missions and needs. We can help you to create the latest best-practice partner programs to meet the new needs to influence their behaviours and implement automation tools to make it easy to manage. We review your current channel programs and provide you with a road map to make them work better for your company and partners. The channel is changing fast in a digital-first World and you need to change with it! Remember best practice never stays best practices forever!

Does your channel program really cater to ALL channel players?

As new players enter and influence the channel game, they will require a different playbook as they do not think or act like traditional IT channel partners. Not every player do the usual buy-sell transactions! This is a relatively new, diverse and complex digital marketplace that has been evolving over many years so channel programs need to eventually adapt to better connect with the individual personas and needs of every type of channel player. It’s time to rebuild the next generation channel community to market and sell your products.