Vendors do a variety of digital campaigns, in-person events, news media, e-mail broadcasts, contests and even telemarketing to recruit new partners. Many vendors are constantly challenged in reviewing a variety of marketing programs and have to choose the right ones to help them reach their goals withing their budget. They have to make difficult choices based on many factors and ROI is not always transparent.

What if, for one monthly fee, vendors could have a comprehensive mix of channel marketing programs to recruit channel partners all year long? What if the campaign automatically adjusts and adapts based on results?

Here is a small sample of what’s included in CMaaS (Channel Marketing-as-a-Service)

1. Bi-Weekly channel news coverage and social media to keep Vendor’s message buzzing in the channel all year long.
2. Face-to-face and/or virtual channel conferences to meet partners.
3. Semi-annual channel partner surveys and research.
4. Telemarketing to channel partners in regions targeted for recruitment.
5. E-mailing channel partners in target regions for recruitment.
6. Quarterly webinars and other virtual events.
7. Business assessments of channel partners to uncover strengths and weaknesses.
8. Effective end-user demand generation at partner level.
9. Monthly progress reviews.
10. Competitive advantage monitoring.

Channel managers know that doing “one-of” campaigns can be hit or miss and require spikes in budget spending. With this comprehensive pay-as-you-go program, they can better manage their channel budget and generate more ROI.

Ask us about a customized CMaaS program that is right for your company and pricing.