In the long run, it is probably better to teach your partners how to “fish” instead of just giving them a “fish”.
We use a variety of end-user demand generation programs and tactics to help and teach your partners how to generate qualified sales leads on their own. We have done everything from webinars to seminars to amazing end-user expos like our AppleExpo events. We know how to drive end-user awareness and demand generation.
Here are a few ways in which we generate end-user sales demand for partners:
Search Engine Marketing (at targeted geo-level)
Doing SEM right is not easy as you may think. It can easily swallow up your budget without generating any ROI. We develop and execute the right search engine marketing campaigns that will drive qualified leads to your partners in real-time. This can be one of the most cost-effective ways to help partners generate qualified sales leads. We manage the entire process and ROI is 100% measurable. We target specific SEM regions to help your partners generate sales leads from within their local territories.
E-Broadcasting and Telemarketing
We produce customized e-mail and call-out campaigns to prospect your partner’s end-users, on their behalf, or we can teach them how to do it right. We also have access to several end-user databases to prospect.
We help your partners to leverage your Social Media content to drive your message to their end-users. We can also create original content for your partners. Our social media coaches provide the social media training and support to help them do this right.
We customize all types of face-to-face events for your partners to present your message to their customers. We create the appropriate event theme and venue to fit your goals and budget. Large or small events, we can organize as much as needed.
Co-hosting webinars with your partners can be very cost-effective in helping them to educate their end-users about your solution. Ask how we make webinars more newsworthy.
Creating an exclusive vendor-branded web store will allow your partners to market and sell your products online. It is part of our ibiz10 e-commerce offering. We can also feature your products, special promotions and rebates on hundreds of web stores in our online reseller network
We help channel partners to develop a cost-effective PR program to build their brand and thought-leadership within their local communities. It can help amplify your vendor message more effectively to the prospects in these local markets.