Do you really know strong your channel partners are? Two of the biggest challenges facing most VARs, MSPs and Solution Providers are to streamline their business processes and better manage their companies. Simply put, the way these companies operate and are managed will directly impact their success and therefore, your future!
Implementing best practices is the obvious solution, but how would your partners do it? How does their current business practices compare to the best channel partners in the industry? Do they even know their strengths and weaknesses? How will they know what they do not know? How could you help your partners to become better businesses?
The answers to these big questions are remarkably very easy to answer… Encourage your channel partners to take the FREE online business assessment test that has been designed exclusively for VARs, MSPs and ITSPs at The Best Managed IT Companies website. (For UK Channel click here!)
There are about 200 questions in 12 categories to complete the full business assessment. It will take some time to answer all of the questions, but the payoff for their company will be huge! Each will receive a report that identifies all of their business strengths and weaknesses with a simple red, yellow or green tag.
Red indicates significant weakness in the area and should require immediate attention to improve. Yellow indicates that it is not an area that is critically weak but with some improvements it can quickly become a strength. Green is what they want to see as it means that they are above average in the area and they can exploit as one of their competitive advantages. Basically, they want to see less reds and more greens!
After taking this business assessment, it will become much clearer as to the strengths that they can leverage and which areas of weaknesses that they can improve. Sometimes, just knowing the facts can be enough to set them on the right path of success. The bottom line is that they will know what they do not know or at least confirm what they already know!
How many of your current partners have what it takes to be one of the best in the country?
If some of your partners are already an awesome business doing most everything right, this test will instantly validate their management and leadership. If they score high enough to be in the top 50 of the country, they will also receive an elite award and recognition as one of the 50 Best Managed IT Companies! Something big that they can truly exploit in their marketing efforts to attract new customers every day! Everyone wants to do business with the best of the best! These are the channel partners that you want!
The test is free. The report is free. There is no obligation whatsoever. Helping your VARs, MSPs and ITSPs to know their business strengths and weaknesses is an important part of our global mission to help the IT channel to become bigger, better and stronger. What they do with the results of their report is entirely up to them. If they would like to talk with one of our business VARCoaches to get some advice or consultation, they can ask. They may even want to consider joining a local or international MasterMind group with 10 of their peers to collaborate on improving their businesses. If they want help, they can get it!
Beyond the first step of understanding their business strengths and weaknesses, they may also need to find and implement the right tools to run their company. They need an effective website, CRM, ERP, e-procurement, e-quote, service management, RMM, digital marketing, social media etc. They also need to nurture and motivate their team to best meet the evolving needs of the end-users. If they need any help in finding tools or services that the most successful VARs and MSPs are already using to run their business, they can find some help at VAR Office Suite.
After working with many IT businesses over decades, we have learnt that there are about 30 “moving parts” to any successful VAR, MSP or ITSP business. Better managing more of these moving parts will dramatically improve the overall success of they business.
How does this really help you?
Stronger channel partners will be able to sell more of your products! You will know which partners to invest your limited resources! You will grow your channel sales!
How do you take action?
Simply invite your channel partners to take the free business assessment test! It may be one of the best advice you could offer your partners as you are helping them to learn how to fish instead of giving them a fish…
Here are the links to share with to your partners: The Best Managed IT Companies website. (For UK Channel click here!)
Do you want to be a sponsor to meet these top VARs, MSPs and ITSPs at the awards gala event?
Contact us for more information and to receive the sponsorship kits for each country.
