Most vendors have a Social strategy targeting their end-users, but very few target their partners! Having your channel team simply share articles on LinkedIN is not a social media strategy!

Vendors are sharing information with their followers every day, but how much of that is actually trickling down to the end-user customers of your channel partners? How do you get your channel partners to share the right content to build thought-leadership and prospect their end-users?

Leverage your partner’s social networks

Simply sharing your content on your social media networks is not enough to have your partners share your message with their social networks. First. you need original and targeted content that is optimized for partners to post on their social media. Then you need a way for them to post on their social network platforms automatically and in real time.  Check out our end-to-end marketing automation platform with social! With the right original social media content and dissemination tool, we can help drive your awareness and thought-leadership right-through to your partners’ followers.