RESELLER CHOICE AWARDS  (Canada) Now in it’s 12th year, the Reseller Choice Award is one of Canada’s largest channel surveys. Every year, we ask our 8,000 Canadian VARs, MSPs and ITSPs to vote for their favorite vendor and distributor in over 90 categories. Over 500 vendors are nominated each year. Voting starts in November and ends in January. Awards are handed out in February during a special ceremony. Many leading channel executives from vendors and distributors attend this event.

The data that is generated from the survey helps vendors to understand how they rank amongst to their competitors (from the eyes of channel partners). It helps guide vendors to improve their channel programs and tactics for the following year. For vendors who win, it is a once-a-year opportunity to celebrate with their colleagues for a job well done. There are numerous channel exposure opportunities available for vendors to exploit the win!

What can you do to leverage this opportunity?

1. Ensure that your company is nominated

2. Encourage your channel partners to vote for you

3. Ask for the links and banner ads to invite your partners to vote

4. Plan to attend. Go to to learn more and register

5. If you win, leverage it by promoting your #1 ranking in the channel and internally

6. Generate additional exposure by being a sponsor

Best 50 Managed IT Companies Award (USA, Canada, UK, Australia) This award recogonizes VARs, MSPs and ITSPs who gets the highest scores for best business practices in 12 categories. These companies must be profitable in the past 3 years and demonstrate their best practices in each of the 12 areas. Eight judges from different backgrounds will review and audit each application. The scores will be added up and the companies with the top 50 highest scores will win. Each applicant will also receive a report to know where are they strengths and weaknesses so they can improve for next year. This is the group of channel partners that vendors want and need!

Top 10 Channel-Friendly Recurring Revenue Vendors (USA, Canada, UK, Australia) We reach over 1,000 Cloud, Mobility and Managed Services vendors that are offering the channel their solutions to build a recurring revenue business. Some are more channel-friendly than others. Channel partners are always trying to understand which vendors they can trust with their customers. With the voting by the channel, we will recognize and award the top 10 vendors who offers the most channel-friendly recurring revenue solutions. Of course, the list and rankings will be in the hundreds so there will plenty of choices for the channel to learn and explore which vendors that that want to partner. We also rank the top 100!