RESELLER CHOICE AWARDS  (Canada) Now in it’s 13th year, the Reseller Choice Award is one of Canada’s largest channel surveys. Every year, we ask our 8,000 Canadian VARs, MSPs and ITSPs to vote for their favorite vendor and distributor in over 90 categories. Over 500 vendors are nominated each year. Voting starts in November and ends in January. Awards are handed out in February during a special ceremony. Many leading channel executives from vendors and distributors attend this event.

The data that is generated from the survey helps vendors to better understand how they rank in comparison to their competitors (from the eyes of channel partners). It helps guide vendors to improve their channel playbook. For vendors who win, it is a once-a-year opportunity to celebrate with their colleagues for a job well done. There are numerous channel exposure opportunities available for vendors to exploit the win!

What can you do to leverage this opportunity?

1. Ensure that your company is nominated

2. Invite your channel partners to vote for you

3. Ask for the links and banner ads to invite your partners to vote

4. Plan to attend. Go to to learn more and register

5. If you win, leverage it by promoting your #1 ranking in the channel and internally

6. Generate additional exposure by being a sponsor

Best 50 Managed IT Companies Award (USA, Canada and UK) This award recogonizes VARs, MSPs and ITSPs who get the highest scores for best business practices in 12 categories. These companies must be profitable and demonstrate their best practices in each of the 12 areas. The scores will be added up and the companies with the top 50 highest scores will win. Each applicant will also receive a report to know where are they strengths and weaknesses so they can improve for next year. This is the group of channel partners that vendors want and need!