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RESELLER CHOICE AWARDS (Canada). Now in it’s 15th year, the Reseller Choice Award is one of Canada’s largest annual channel surveys. Every year, we ask our 8,000 Canadian VARs, MSPs and ITSPs to vote for their favourite vendor and distributor in over 90 categories. Over 500 companies are nominated each year. Voting starts in early November and ends mid January. Awards are handed out in February at a special ceremony. Many leading channel executives from vendors and distributors attend this event.

It’s like an annual report card for vendors given by their channel partners. The data generated from the survey helps vendors to better understand how they rank in comparison to their competitors (from the eyes of channel partners). It helps guide vendors to improve their channel playbook. For vendors who win, it is a once-a-year opportunity to celebrate with their colleagues for a job well done. There are numerous channel exposure opportunities available for vendors to leverage the win! See www.choiceawards.ca

What can you do to leverage this opportunity?

1. Ensure your company is nominated

2. Invite your channel partners to vote for you

3. Ask for the “VOTE FOR ME” links and banner ads to invite your partners to vote for you

4. Plan to attend. Go to www.channelnext.ca to learn more and register

5. If you win, leverage by promoting your #1 ranking in the channel as well as internally

6. Generate additional exposure by being a sponsor

Best 50 Managed IT Companies Award (USA, Canada and UK) This award recognizes VARs, MSPs, MSSPs and ITSPs who get the highest scores for best business practices in 12 categories. These companies must be profitable and demonstrate their best practices in each of the 12 areas. The scores will be added up and the companies with the top 50 highest scores will win. Upon request, each applicant can also receive a report to know their strengths and weaknesses so they can plan to improve for next year. These are THE types of channel partners that vendors want to recruit!