What’s in your channel plans for 2016?

With limited channel marketing funds, its obvious that you should be betting on the activities that will yield the most strategic ROI. Things that prove effective in the past should be earmarked for the next year, but you should also add some new things into the mix. Think a bit outside of the box! Some vendors will simply hand-over their marketing budget to their distribution partners to do the marketing for them. It may save them some effort but it [...]