It’s always good publicity for you to do news media interviews to amplify your message to the entire channel. Remember to share your story with your colleagues and social networks to amplify your message even louder throughout the channel. Check out

Whenever you have something news-worthy to say, let us know. We can do remote interviews and/or video interviews and/or traditional written editorial. Keep on sending your press releases to

You may want to subscribe to our e-newsletter at to get an ongoing feed of what content we deliver to our channel community (about 2,500 news articles every year).

Beyond our opt-in subscription base, we reach over 65,000 + channel companies through a mix of communication vehicles (,,,, LinkedIn groups and other social networks plus our daily e-mailing of our e-newsletter and our weekly 1-minute VARCOACH recap). When we include the sharing through other groups and networks, we reach well over 100,000 tech companies.

In other words, we reach our community of channel partners from many angles! We get a lot of views because we deliver relevant original content without the clutter of ads everywhere (you will notice we rarely advertise any vendor on our news media sites). This may sound insane, but we do not like to advertise anything on our media properties as we leverage them primarily to maintain our news credibility in the channel community and build our incredible database.

If you would like to leverage our news media beyond the free news interviews, you may want to consider our annual channel awareness program… See Basically we maintain a constant stream of news for your company to amplify your messages 365 days a year. It is like channel PR with guaranteed publishing and and awareness. Over 300 third-party independent news outlets subscribe to our news feed to learn what new in technology. They are constantly picking up and news ideas from us for their publication and we love it! Anyone that helps spread the word about technology is a good thing!