Audit: Do you have the right strategy, programs, tactics, tools and skills for building a successful modern digital-first channel partner ecosystem? Is your channel development playbook effective in a digital-first economy? We can find the gaps.

Profile: With a strategic partner profile, we can help you filter our master list to identify the most right-fit partners to sell. Understanding, identifying and nurturing strategic partnerships and influencers matter to growth sustainability and predictability.

Awareness: Generating awareness in the channel is probably your biggest challenge that never ends. With our news media and social networks, we can amplify your story to the entire channel community. We can help you build your thought-leadership to attract prospects and followers.

Recruit: We use several digital and in-person activities to generate awareness and drive potential partners into your sales funnel. Who will be the partners to influence and drive your future growth.

Educate: Go beyond product education into best business skills training for sustainable and predictable sales. Building partners who run on best business practices matter.

Motivate: Develop smarter ways to motivate partners to proactively sell more of your products, every day. Cultivate the right behaviours from your partners.

Empower: Developing a successful sales and marketing playbook and then transferring the skills to the lesser-performing partners will drive growth. Teaching partners how to fish will accelerate sustainable and predictable growth.

Loyalty: To reap long-term returns from your channel development investment and prevent market share erosion by competitors, it is mission critical to develop an on-going loyalty program. After the initial sale transaction, a retention program needs to be in place to maintain the recurring revenue stream.

Automate: There are 7 platform layers of technologies to efficiently manage processes, partnerships and relationships. There are over 100 vendors that offer solutions. Selecting the right tools can be the difference between success and failure. We know what works and make recommendations.

Team: Today’s channel sales teams need to be digital-savvy and master the social selling game. They require digital tools and special skills. We build digital sales warriors and can help you recruit them too! Until road-warrior selling is back, social selling is the only game in town.

Digital: Channel development has gone digital-first. Traditional methodologies no longer work. What is your channel-facing digital footprint? Do you have a digital-first channel playbook? We got this!