Channel Management

January 2022

Week #1, 2022…It’s a new dawn, a new day, a new World

2022-01-05T16:20:35-05:00

Here we go…First week of a brand new year that’s starting with a heavy dose of uncertainty.  Just when you thought things were getting better, life throws yet another curve ball. It’s enough to just want to yell (I did). Remember that saying: “Everything will be okay in the end. If it’s not okay, it’s not the end”  I take this to mean that everything is never really going to be okay unless it’s the [...]

Week #1, 2022…It’s a new dawn, a new day, a new World2022-01-05T16:20:35-05:00

April 2021

Brute Force Automated Marketing is

2021-04-16T12:53:58-04:00

becoming annoying! We are NOT robots. We are people. Some digital marketing “experts” believe that you should just keep on bombarding people with your sales message and request a call-to-action, until the target complies. Maybe inject some personalization to make it look a bit friendlier. Maybe you should simply stop and ask yourself if that is how you want to be targeted. Are you tired of the tactics that some people are using to connect with [...]

Brute Force Automated Marketing is2021-04-16T12:53:58-04:00

January 2021

Channel Partner Business Building in a Digital-First Economy

2021-01-30T06:22:18-05:00

Unless your company has benefited from the sales demand surge as a result of the pandemic, then you are probably running flat or sliding down the “K” curve. I will share some insights to help any vendor to re-energize their channel ecosystem in 2021. The need for some solutions exploded in 2020. If your company is riding on the coattails of the pandemic demands and experiencing huge growth, then you are probably going to do just [...]

Channel Partner Business Building in a Digital-First Economy2021-01-30T06:22:18-05:00

May 2020

4 things we are doing in the new digital norm

2020-09-03T11:50:57-04:00

Before this Pandemic disrupted everything, our eChannelNEWS media division was delivering important tech news to our channel community. Our ChannelNEXT event division were organizing live conferences up until early February. Our latest division Channel Partner Alliance was helping channel partners in peer-groups to build a bigger, better, stronger and smarter businesses. Our parent company, TechnoPlanet was helping to build partner ecosystems for vendors. We are 100% Pure Channel and we have the coffee mug to [...]

4 things we are doing in the new digital norm2020-09-03T11:50:57-04:00

August 2018

The growing divide between vendors and channel partners

2020-09-03T11:50:57-04:00

The needs of most channel partners have already evolved to where much of the traditional channel programs and tactics have become obsolete or at best, ineffective. We talk a lot about what channel partners should do to improve their game, but vendors should also be doing things differently to narrow the gap with their channel partners. Here are some of my thoughts on the topic... Consider the impact of the increased competition: Today, there are [...]

The growing divide between vendors and channel partners2020-09-03T11:50:57-04:00
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Privacy Policy

TechnoPlanet Privacy Policy

Protecting your privacy is vey important to us. In general, most of our web sites are strictly for informational purposes only and do not require any information from you to view. We only request to enter your information when contacting us through the contact form which is then deleted once the communications are completed. Typically we reply to you via e-mail and therefore no further information is ever retained on the web server. On some of our web sites you can set up an account and have login access (which will be SSL secure). If you have to submit payment information, it will be through a known secured transactional third-party provider like PayPal. We strive to keep your personal information confidential at all times. This document outlines exactly how we handle your personal information.

Why we collect information

TechnoPlanet collects and uses your personal information to give you the most personalized and convenient access to our information delivery services. In specific, we use your personal information to keep you up to date on the latest IT news, vendor information, product announcements,  and other information we think you’d like to hear about—all related to the computer industry targeting the channel. From time to time, we may also use your personal information to contact you to participate in a market research survey, so that we can gauge customer satisfaction and develop better services.

How we collect information

We ask you for your contact information and interests when you subscribe to publications of TechnoPlanet or when you correspond with us, register to attend a webinar or event, or participate in an online survey. Typically your personal information will only include your name and e-mail address and/or additional contact information that you may prefer us to use to connect with you.

When we disclose information

Unless you instruct us to pass-on your information to another company for them to communicate directly with you, we will never disclose your information to any other company whatsoever. At times we may be required by law or legal process to disclose your personal information. We may also disclose information about you if we believe that disclosure is necessary for public security.

How we protect your information

TechnoPlanet safeguards the security of the data you send us with physical, electronic, and managerial procedures. We urge you to take every precaution to protect your personal data when you are on the Internet. Change your passwords often, use a combination of letters and numbers, and make sure you use a secure browser.

Unsubscribing to TechnoPlanet lists

If you have unsubscribed to any TechnoPlanet lists, your information will permanently deleted from that list in our system and you will never be contacted in the future (usually we will send you one final e-mail stating that your record has been deleted from our system to show you that we have fulfilled your unsubscribe instructions). The only way to continue to receive information form TechnoPlanet is to re-subscribe.

Collecting other personal information

When you browse a TechnoPlanet website, you are able to do so anonymously. Like many websites, the TechnoPlanet websites use “cookie” technology. When you first connect to our site, the cookie identifies your browser with a unique, random number. The cookies we use do not reveal any personal information about you. Cookies help us understand which parts of our websites are the most popular, where our visitors are going, and how long they spend there. We use cookies to study traffic patterns on our site so we can make the site better.

In some of our email to you, we use a “click-through URL.” When you click one of these URLs, you pass through our web server before arriving at the website that is your destination. We track the click-through to help us determine your interest in particular topics and measure the effectiveness of our customer communications.

Our commitment to privacy

To make sure your personal information remains confidential, we communicate these privacy guidelines to every TechnoPlanet employee.

TechnoPlanet’s website may contain links to other third party sites. TechnoPlanet does not share your personal information with those websites and is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies before you continue browsing their websites.

It is a rare occasion, but we may modify our privacy policy from time to time so please review before browsing for any changes.

Last updated January 1, 2018

© 2008 TechnoPlanet, division of TechnoPlanet Productions Inc. All rights reserved.

Send us your contact information and we will put you on our e-update list. You will receive periodic updates of any changes to our policies as well as various channel marketing activities, tips and content. Send to vendors@technoplanet.com

Attend our annual Channel Manager Summit

Once a year we host an event that is exclusive for channel managers and their team. A team of the best channel development experts will share the latest insights, best-practices and research data for the IT Channel. It is a great opportunity to get some valuable advice, feedback and network with your peers! See www.channelnext.ca for details of the next event which is typically in February.

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