Partner Growth

December 2016

10 “to-do’s” for vendors looking to improve their channel partner game in 2017

2020-09-03T11:50:58-04:00

How was your channel partner business in 2016? What will you do to grow your channel business in 2017? Depending on how you answer the first question will determine your need and urgency to answer the second! "Good Channel Reps react promptly to their partners' needs. Better Channel Reps anticipate and proactively support their partners' needs. The Best Channel Reps motivate and inspire their partners." There are many things that successful vendors do for their [...]

10 “to-do’s” for vendors looking to improve their channel partner game in 20172020-09-03T11:50:58-04:00

October 2016

Want to build the best channel partners?

2020-09-03T11:50:59-04:00

When it comes to channel partners, most vendors have some variation of the “80/20 rule”. This conventional thinking convinced them to pour most of their marketing funds and incentives into the top 20% of their partner base. Eventually, this lopsided investment strengthened the position of their top 20%. No judgement here, but just see what happens next naturally... Eventually, they slide further towards a more polarized “90/10 rule” as some of the top players outplay [...]

Want to build the best channel partners?2020-09-03T11:50:59-04:00

Why do Channel Managers Fail?

2020-09-03T11:50:59-04:00

According to our database, 67% of Channel Managers leave their jobs for one reason or another within 3 years. While that number by itself is not a sign of their failure to succeed, it does paint a dismal picture of the channel. We have been in touch with over 4,000 channel managers over our 25 + years of doing channel development work. We get to see some of the data as to the turnover in these [...]

Why do Channel Managers Fail?2020-09-03T11:50:59-04:00

July 2016

Channel-Marketing-as-a-Service is Here!

2020-09-03T11:50:59-04:00

TechnoPlanet has launched the first ever “as-a-service program” for IT vendors looking to do channel marketing. This may be the most significant change in the way vendors market in the channel for over a decade. Managed Services helps end-users to keep their business technology up and running while making them more efficient and productive – all of one affordable monthly fee with no big upfront cost. TechnoPlanet has a front row seat to see how this new way of doing business has fundamentally [...]

Channel-Marketing-as-a-Service is Here!2020-09-03T11:50:59-04:00

June 2016

People to People Relationships Matter in the Channel

2020-09-03T11:50:59-04:00

Regardless of what you believe about the channel and the need for relationships between the channel and vendors, there is one thing that we can all agree on – the channel has deeper and better relationships with the vast majority of the end-users who buy IT. It does not matter how big the vendor becomes, there will always be a need for people to do business with people - at least in the foreseeable future. [...]

People to People Relationships Matter in the Channel2020-09-03T11:50:59-04:00
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Privacy Policy

TechnoPlanet Privacy Policy

Protecting your privacy is vey important to us. In general, most of our web sites are strictly for informational purposes only and do not require any information from you to view. We only request to enter your information when contacting us through the contact form which is then deleted once the communications are completed. Typically we reply to you via e-mail and therefore no further information is ever retained on the web server. On some of our web sites you can set up an account and have login access (which will be SSL secure). If you have to submit payment information, it will be through a known secured transactional third-party provider like PayPal. We strive to keep your personal information confidential at all times. This document outlines exactly how we handle your personal information.

Why we collect information

TechnoPlanet collects and uses your personal information to give you the most personalized and convenient access to our information delivery services. In specific, we use your personal information to keep you up to date on the latest IT news, vendor information, product announcements,  and other information we think you’d like to hear about—all related to the computer industry targeting the channel. From time to time, we may also use your personal information to contact you to participate in a market research survey, so that we can gauge customer satisfaction and develop better services.

How we collect information

We ask you for your contact information and interests when you subscribe to publications of TechnoPlanet or when you correspond with us, register to attend a webinar or event, or participate in an online survey. Typically your personal information will only include your name and e-mail address and/or additional contact information that you may prefer us to use to connect with you.

When we disclose information

Unless you instruct us to pass-on your information to another company for them to communicate directly with you, we will never disclose your information to any other company whatsoever. At times we may be required by law or legal process to disclose your personal information. We may also disclose information about you if we believe that disclosure is necessary for public security.

How we protect your information

TechnoPlanet safeguards the security of the data you send us with physical, electronic, and managerial procedures. We urge you to take every precaution to protect your personal data when you are on the Internet. Change your passwords often, use a combination of letters and numbers, and make sure you use a secure browser.

Unsubscribing to TechnoPlanet lists

If you have unsubscribed to any TechnoPlanet lists, your information will permanently deleted from that list in our system and you will never be contacted in the future (usually we will send you one final e-mail stating that your record has been deleted from our system to show you that we have fulfilled your unsubscribe instructions). The only way to continue to receive information form TechnoPlanet is to re-subscribe.

Collecting other personal information

When you browse a TechnoPlanet website, you are able to do so anonymously. Like many websites, the TechnoPlanet websites use “cookie” technology. When you first connect to our site, the cookie identifies your browser with a unique, random number. The cookies we use do not reveal any personal information about you. Cookies help us understand which parts of our websites are the most popular, where our visitors are going, and how long they spend there. We use cookies to study traffic patterns on our site so we can make the site better.

In some of our email to you, we use a “click-through URL.” When you click one of these URLs, you pass through our web server before arriving at the website that is your destination. We track the click-through to help us determine your interest in particular topics and measure the effectiveness of our customer communications.

Our commitment to privacy

To make sure your personal information remains confidential, we communicate these privacy guidelines to every TechnoPlanet employee.

TechnoPlanet’s website may contain links to other third party sites. TechnoPlanet does not share your personal information with those websites and is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies before you continue browsing their websites.

It is a rare occasion, but we may modify our privacy policy from time to time so please review before browsing for any changes.

Last updated January 1, 2018

© 2008 TechnoPlanet, division of TechnoPlanet Productions Inc. All rights reserved.

Send us your contact information and we will put you on our e-update list. You will receive periodic updates of any changes to our policies as well as various channel marketing activities, tips and content. Send to vendors@technoplanet.com

Attend our annual Channel Manager Summit

Once a year we host an event that is exclusive for channel managers and their team. A team of the best channel development experts will share the latest insights, best-practices and research data for the IT Channel. It is a great opportunity to get some valuable advice, feedback and network with your peers! See www.channelnext.ca for details of the next event which is typically in February.

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