We provide full automation consultation and support for vendors (AND Channel Partners).
For Channel Partners please visit www.channelpartneralliance.com where you will literally find everything you will ever need to automate and future-proof your entire business!
For vendors: Read on…
How you manage interactions and relationships with your channel partners can make all the difference in success. Over 150 automation tools are currently available for vendors to do this job. Reviewing and recommending smart automation is what we do to help vendors get it right. NOTE: There is a new breed of channel partner ecosystem platforms on the market that are poised to disrupt status quo PRMs.
If you wish to keep up to date on the channel’s evolution, attend our annual Channel Manager Summit. It helps all levels of channel management to learn about the latest research, strategies, programs and tactics that are proven-successful.
Understanding your channel partners
Understanding your channel partners at the DNA level will help you make better decisions. Find the elements that drives success. Leverage this business intelligence to grow your channel partners. Sales figures only tell one part of the story. When you understand all of the moving parts of your channel partners and how it impacts your success, then you will be able to identify what’s truly important to be improved and nurtured to make your channel community more effective, predictable and sustainable. Best practices are constantly evolving!
Partner Automation Stack
Vendors need online resources where channel partners can find whatever they need to do business! There are 7 layers of technology platforms available to help manage your channel partner community. Some vendors are blending several layers and inventing better integrated solutions. There are over 150 vendors currently offering solutions. Choosing the right vendor solution is obviously important. A Partner Relationship Management tool is only one part of the mix. We can review what you currently have and recommend the right partner automation solutions.
Improve communications with your partners
Keeping your partners up-to-date about your important information is a fundamental need for all channel managers. With e-newsletters and social media you can disseminate and amplify your message. With an e-learning solution you can provide content and skills on-demand. You can add a private social networking platform just for your partners to collaborate. With marketing automation you can help partners drive sales demand. We can help you to find the right solutions to stay connected with your community and expend.
Build stronger partner loyalty and motivation
Keeping your partners motivated and loyal to sell your products is a constant challenge. The competitive choices and “noise level” in the channel makes it difficult to keep your partners focused on you. We can help you develop and manage the right type of incentive program to build loyalty to your company. Done right, incentive programs can help motivate your partners to achieve the desired behaviour. Automated tools to help you manage the program cost-effectively and maximize results.