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Where do channel partners get their news from?

Our subscribers’ poll shows that almost all visit at least 4 channel-focused news media properties to learn. We also know that 57% learn about new products from news media (that was pre-pandemic – today it’s much higher). You could debate the actual percentage, but it’s clear that a significant number of channel partners do get their information from channel-focused news sites like eChannelNEWS. We also know what they view. Tens of thousands of VARs, MSPs, ITSPs, MSSPs, ISVs, consultants, influencers, distributors and even news media journalists view our content and they keep coming back regularly.

e-ChannelNews.com

After 18 years in the news media business, we reach over 80,000 VARs, MSPs, ISVs, MSSPs and ITSPs. Our subscribers and followers grow every day. We currently deliver 3 weekly e-newsletter broadcasts and a variety of social sharing. We offer several ways for vendors to reach our channel community to generate awareness and recruit partners. The best was to know more is to subscribe for free!

Videos, Podcasts, Live-Streaming and On-Demand

More channel partners are getting their news from on-demand video than ever before. We are now a generation of “You-Tubers”. Podcasts and written articles still play a role but to a much lesser degree. Our video and podcasts streams exclusive interviews with leading vendors and experts. When video and audio is amplified through news media and social media sharing, the views can be exponential. Add eChannelNEWS to your editor news distribution list and channel communication plan. Live-Streaming is also on the rise so we offer an option to watch live in real-time to our website.

Social Networking

Most vendors have a great social strategy targeting their end-users, but very few include their channel partners! Having your team simply share articles on LinkedIN is not a social media strategy! We can help you leverage our social network and digital advertising to build your thought-leadership in the channel.

Request our media kit to explore how you can reach our community of channel partners.