It’s our last two ChannelNEXT conferences for 2016 and it will be well worth your participation (If you cannot physically participate, then ask about doing a post-event webinar to the attendees).

One of the most common questions that I get asked is “Why should I attend any conference, including ChannelNEXT?”

I always hear the usual excuses…”I am so busy that I have no time… I have to work…I have meetings.” I can understand “I will be on vacation”, but the other reasons? When you make the time to work ON your business instead of IN your business, you benefit in so many more ways!

At the very least, if it is impossible to physically attend, send someone appropriate to represent your company to bring back the information or register to receive the 44-page conference guide so you can review at your convenience. There is always a way! That said, I do understand that some conferences are just a waste of time! With a 98% rating and will attend again, I believe ChannelNEXT is one of the must-do events.

Your decision to attend or not attend any event has to do with the net value you get from attending verses doing something else. Yes, ChannelNEXT is a well organized conference with over 15 years of refinement. Yes, it is also a fun social networking experience. But that in itself is not enough! You MUST get something significant that will benefit you and your business!

My favorite testimonial that we got from an attendee was “I have increased my business by at least 30% from ChannelNEXT!”

Is that result worth 2-days of your time?

We put a ton of effort to organize the conference and develop the right content that will help VARs, MSPs and ITSPs to build a bigger, better and stronger business. We touch on the hottest trends such as Cloud, Data Security, Business Continuity, Managed Services, Mobility and growing with IoT and Business Intelligence. We only showcase 100% channel friendly vendors and we always encourage them to present the business educational angle. We also encourage them to offer exclusive promotions for attendees to get the profits flowing faster!

What should you be selling your clients, why and how? This is what we are constantly asking to find the best solutions.

Remember these vendors are investing to come to your area to do business with you! Leverage the opportunity as much as possible to explore how a partnership can help both sides to profit. I always suggest that you quickly put together a customer seminar and invite the vendors to do the presentation. Most vendors love to do this and for free. You win! Your customers win! The vendor win!

Yet, we believe that this is still not enough! At the core of ChannelNEXT is an army of business coaches and resources that can help any VAR, MSP or ITSP to rock their business. We always offer a few sessions and workshops that they can leverage to start improving their game the minute they get back to the office! We see many tweeting and social sharing bits of information with their clients, while they are experiencing it in real time at the conference!

These 100% business educational include Social selling, Powering UP your CRM; Perfecting your 6-word elevator sales pitch; Building great leaders from managers; Selling more business automation to your clients and more! Actually these business coaches are available for you to pick their brains over two days for FREE!