Channel Insights

February 2016

Should you offer anything of value for free to prospects?

2020-09-03T11:50:59-04:00

We have all heard, nothing in life is free. Why should anyone give you something for nothing? Many companies offer stuff for free, but mostly, it has very little value. Most always, they are looking for something from you in return. You may need to listen to a sales pitch that may or may not benefit you, or give up some of your information. This is not really such a bad thing as it is simply a common marketing [...]

Should you offer anything of value for free to prospects?2020-09-03T11:50:59-04:00

Are Vendors in tune with today’s channel partners?

2020-09-03T11:50:59-04:00

Here is a recap of what the panel of 4 leading VARs and MSPs said about how they are doing business today and how it is best for vendors and distributors to fit into their new model. Do not pitch hardware and push to sell, sell, sell! Do not send inexperienced channel reps to meet them. Do not make your channel program complex. Simplify your channel partner portals to make it much easier to find [...]

Are Vendors in tune with today’s channel partners?2020-09-03T11:50:59-04:00

December 2015

Will you win a Reseller Choice Award for 2015?

2020-09-03T11:50:59-04:00

You need to be in it, to win it! If you have not done so already, please check to see if your company has been nominated in EACH of the APPROPRIATE categories. Check HERE. If you do not see your company name, then simply complete the process to nominate your company in each of the appropriate categories, or contact us. Once we review your submission, we will approve within 24 hours. After which, any VAR, MSP or ITSP can vote [...]

Will you win a Reseller Choice Award for 2015?2020-09-03T11:50:59-04:00

What’s in your channel plans for 2016?

2020-09-03T11:50:59-04:00

With limited channel marketing funds, its obvious that you should be betting on the activities that will yield the most strategic ROI. Things that prove effective in the past should be earmarked for the next year, but you should also add some new things into the mix. Think a bit outside of the box! Some vendors will simply hand-over their marketing budget to their distribution partners to do the marketing for them. It may save them some effort but it [...]

What’s in your channel plans for 2016?2020-09-03T11:50:59-04:00

Dawn of the new IT Channel

2020-09-03T11:51:00-04:00

The actual dawn of the new channel could probably be dated back to when IT companies started to sell some form of recurring-revenue managed services around 2005. If that was the dawn, then today we are probably at about 9:00 AM. The when and the what may be less important than the trend that it sparked in the channel. Everyone has an opinion and they are all probably right to some degree. Most have come to [...]

Dawn of the new IT Channel2020-09-03T11:51:00-04:00
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Last updated January 1, 2018

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Attend our annual Channel Manager Summit

Once a year we host an event that is exclusive for channel managers and their team. A team of the best channel development experts will share the latest insights, best-practices and research data for the IT Channel. It is a great opportunity to get some valuable advice, feedback and network with your peers! See www.channelnext.ca for details of the next event which is typically in February.

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