About Marie-Claude Rouleau

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So far Marie-Claude Rouleau has created 25 blog entries.

April 2021

Brute Force Automated Marketing is

2021-04-16T12:53:58-04:00

becoming annoying! We are NOT robots. We are people. Some digital marketing “experts” believe that you should just keep on bombarding people with your sales message and request a call-to-action, until the target complies. Maybe inject some personalization to make it look a bit friendlier. Maybe you should simply stop and ask yourself if that is how you want to be targeted. Are you tired of the tactics that some people are using to connect with [...]

Brute Force Automated Marketing is2021-04-16T12:53:58-04:00

May 2020

Pop-up experts, wannabe news podcasts and virtual events are coming out

2020-09-03T11:50:57-04:00

Hold on to your keyboard... Is it just me or does it seem like many "experts", podcasts, live streams and virtual events are popping up everywhere? I thought that 150 live tech events every year was already too many. Seems like we are in for 3X in virtual events! Well over a decade ago, when we started doing our online news media and related digital channel programs for vendors, we were constantly competing for mind-share [...]

Pop-up experts, wannabe news podcasts and virtual events are coming out2020-09-03T11:50:57-04:00

4 things we are doing in the new digital norm

2020-09-03T11:50:57-04:00

Before this Pandemic disrupted everything, our eChannelNEWS media division was delivering important tech news to our channel community. Our ChannelNEXT event division were organizing live conferences up until early February. Our latest division Channel Partner Alliance was helping channel partners in peer-groups to build a bigger, better, stronger and smarter businesses. Our parent company, TechnoPlanet was helping to build partner ecosystems for vendors. We are 100% Pure Channel and we have the coffee mug to [...]

4 things we are doing in the new digital norm2020-09-03T11:50:57-04:00

April 2020

Manage. Adapt. Pivot. Accelerate.

2020-09-03T11:50:57-04:00

There is noooooo shortage of people giving advice to the channel! Here is one more that may help... Recently I find myself being more personal with business peers since it's like we are virtually chatting in our homes. Another new business normal? ☺️. My pivot story starts while I was studying sciences and business at University. While grabbing some lunch, a friend told me that computers are the future. It was more how he said [...]

Manage. Adapt. Pivot. Accelerate.2020-09-03T11:50:57-04:00

February 2020

Preparing for the Impact of the Coronavirus in the IT Channel

2020-09-03T11:50:57-04:00

News media and the Internet are on fire with the coronavirus. It's disrupting lives and businesses around the world. Over 50 countries are already infected. The number of infected people are raising. A sad and growing tragedy of thousands already dead. Tourism is way down. Large technology events and other public gatherings are being cancelled. Stock markets are down. Supply chains are drying up. And, that is just the tip if the iceberg. The Corona [...]

Preparing for the Impact of the Coronavirus in the IT Channel2020-09-03T11:50:57-04:00

Privacy Policy

TechnoPlanet Privacy Policy

Protecting your privacy is vey important to us. In general, most of our web sites are strictly for informational purposes only and do not require any information from you to view. We only request to enter your information when contacting us through the contact form which is then deleted once the communications are completed. Typically we reply to you via e-mail and therefore no further information is ever retained on the web server. On some of our web sites you can set up an account and have login access (which will be SSL secure). If you have to submit payment information, it will be through a known secured transactional third-party provider like PayPal. We strive to keep your personal information confidential at all times. This document outlines exactly how we handle your personal information.

Why we collect information

TechnoPlanet collects and uses your personal information to give you the most personalized and convenient access to our information delivery services. In specific, we use your personal information to keep you up to date on the latest IT news, vendor information, product announcements,  and other information we think you’d like to hear about—all related to the computer industry targeting the channel. From time to time, we may also use your personal information to contact you to participate in a market research survey, so that we can gauge customer satisfaction and develop better services.

How we collect information

We ask you for your contact information and interests when you subscribe to publications of TechnoPlanet or when you correspond with us, register to attend a webinar or event, or participate in an online survey. Typically your personal information will only include your name and e-mail address and/or additional contact information that you may prefer us to use to connect with you.

When we disclose information

Unless you instruct us to pass-on your information to another company for them to communicate directly with you, we will never disclose your information to any other company whatsoever. At times we may be required by law or legal process to disclose your personal information. We may also disclose information about you if we believe that disclosure is necessary for public security.

How we protect your information

TechnoPlanet safeguards the security of the data you send us with physical, electronic, and managerial procedures. We urge you to take every precaution to protect your personal data when you are on the Internet. Change your passwords often, use a combination of letters and numbers, and make sure you use a secure browser.

Unsubscribing to TechnoPlanet lists

If you have unsubscribed to any TechnoPlanet lists, your information will permanently deleted from that list in our system and you will never be contacted in the future (usually we will send you one final e-mail stating that your record has been deleted from our system to show you that we have fulfilled your unsubscribe instructions). The only way to continue to receive information form TechnoPlanet is to re-subscribe.

Collecting other personal information

When you browse a TechnoPlanet website, you are able to do so anonymously. Like many websites, the TechnoPlanet websites use “cookie” technology. When you first connect to our site, the cookie identifies your browser with a unique, random number. The cookies we use do not reveal any personal information about you. Cookies help us understand which parts of our websites are the most popular, where our visitors are going, and how long they spend there. We use cookies to study traffic patterns on our site so we can make the site better.

In some of our email to you, we use a “click-through URL.” When you click one of these URLs, you pass through our web server before arriving at the website that is your destination. We track the click-through to help us determine your interest in particular topics and measure the effectiveness of our customer communications.

Our commitment to privacy

To make sure your personal information remains confidential, we communicate these privacy guidelines to every TechnoPlanet employee.

TechnoPlanet’s website may contain links to other third party sites. TechnoPlanet does not share your personal information with those websites and is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies before you continue browsing their websites.

It is a rare occasion, but we may modify our privacy policy from time to time so please review before browsing for any changes.

Last updated January 1, 2018

© 2008 TechnoPlanet, division of TechnoPlanet Productions Inc. All rights reserved.

Send us your contact information and we will put you on our e-update list. You will receive periodic updates of any changes to our policies as well as various channel marketing activities, tips and content. Send to vendors@technoplanet.com

Attend our annual Channel Manager Summit

Once a year we host an event that is exclusive for channel managers and their team. A team of the best channel development experts will share the latest insights, best-practices and research data for the IT Channel. It is a great opportunity to get some valuable advice, feedback and network with your peers! See www.channelnext.ca for details of the next event which is typically in February.

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